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Reggaeton star J Balvin has a new drop, but this time it’s not a beat. The first Latin urban artist to bank a billion views on YouTube has partnered with G-SHOCK on a new watch called the MA G-SHOCK (DWE5600JB1A9.) “Ma’ G,” Balvin’s phrase for his closest friends and family, was created to remind people … Read more
During his famed voyage on the HMS Beagle, Charles Darwin noted about the Galápagos Islands that “by far the most remarkable feature in the natural history of this archipelago…is that the different islands to a considerable extent are inhabited by a different set of beings…I never dreamed that islands, about 50 or 60 miles apart, and most … Read more
Casio has unveiled the latest addition to its G-Lide collection of watches. Made for extreme sports under the Japanese company’s G-SHOCK branding, the GLX-5600KB is the third model created in collaboration with pro surfer Kanoa Igarashi. The 27-year-old Huntington Beach, California, native has been at or near the top of the surf world for nearly a … Read more
If we could hop in a time machine back to the early 1980s, we would find Kikuo Ibe—G-SHOCK‘s eventual inventor—hurling watches out of a third-floor window in his countless attempts to create “a durable watch that would not break even if dropped.” He would then crack them open to see which parts had failed and … Read more