Fitness Apps Moving Up to the Big Leagues
In February, sports equipment company ASICS acquired FitnessKeeper, which operates the Runkeeper app. The move might have raised eyebrows if it had been the first brand to do this, but it wasthe third in recent app acquisitions by sporting goods-related companies. In August of last year, Adidas acquired Runtastic, and in February of 2015, Under … Read more