Harley-Davidson

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Beloved Motorcycle Company Announces Bad News as Sales Plunge

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A beloved motorcycle company has announced bad news as sales plunge amid economic uncertainty. On May 1, 2025, Harley-Davidson reported that global motorcycle retail sales were “down 21 percent year-over-year, driven by a volatile macroeconomic environment and overall consumer uncertainty.” The company noted that Harley-Davidson Motor Company revenue was “down 27 percent year-over-year, primarily due … Read more

First Ride: Harley-Davidson Pan America 1250

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Last year, Harley-Davidson proudly crowed that the Pan America 1250 Special was the best-selling “adventure touring” motorcycle in the country. There’s a good reason for the storied Wisconsin brand to phrase their achievement in precisely those terms. What exactly is an “adventure touring” motorcycle? That’s a good question. Broken down simply, it’s about as vague … Read more