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Motor racing has long been embedded in TAG Heuer’s DNA. Ever since the Heuer company installed the first dashboard chronograph, back in 1911, the Swiss watchmaker has been a favorite of racers worldwide. The ante was only upped in 1985 when TAG Group—builders of various high-tech instruments such as ceramic turbochargers for Formula 1 cars—acquired … Read more
TAG Heuer has launched a black and pink iteration of its iconic square-shaped Monaco Chronograph. The bold, hot pink design celebrates Sin City and its place on Formula 1’s annual schedule as well as the company’s new deal with Formula 1. Late last year, LVMH (who owns the Swiss brand) announced that it has signed … Read more
TAG Heuer and racing have a long history, one that’s about to take another step forward this year with the LVMH-owned brand again taking over as the official timekeeper of Formula 1 in 2025. The Swiss watchmaker also had a long history with iconic driver Ayrton Senna that stretches all the way back to 1988. … Read more
Many would argue that Formula E is the future of racing. It has the excitement of fast cars, celeb sightings (e.g. super-athlete and Jaguar ambassador Lindsey Vonn), exclusive VIP experiences, and loads of race-day excitement. Races are characterized by the distinct “hum” of electric cars rather than the traditional ear-splitting growl and exhaust that accompany … Read more